High net worth individual
A high-net-worth individual (HNWI) is a person with a high net worth. These individuals are defined as having investable assets (financial assets not including primary residence) in excess of USD $1 million. The amount of high net worth individuals worldwide today is estimated at 9.5 million.
UHNWI refers to Ultra-High-Net-Worth Individuals, individuals or families who have at least US$30 million in investable assets. The number of ultra-high-net-worth individuals worldwide is estimated at about 95,000. The exact dividing lines depend on how a bank wishes to segment its market; for example, the term 'Very High Net Worth Individuals' can refer to those those with assets between $5 million and $50 million, with Ultra High Net Worth Individuals only those above $50 million.
Banking and Finance
Private banks have a separate Business Unit with designated teams consisting of client advisors and product specialists exclusively for UHNWI. Because of their extreme high net worth and the way their assets were generated, these clients are often considered to have semi-institutional or institutional like characteristics.
Brands in various sectors, such as Bentley, Maybach and Rolls-Royce in motoring, actively target UHNWI and HNWI to sell their products. Figures gathered by Rolls-Royce suggest there are 80,000 people in the UHNWI category around the world. They have, on average, eight cars and three or four homes. Three-quarters own a jet aircraft and most have a yacht.
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Services for wealthy clients
Private banking services are offered to new clients starting with assets of a minimum of USD $500,000 or more.
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